That said, there may be situations in which the greater selection trumps other considerations. And while the glitch we experienced in one of our AmazonFresh deliveries was minor, that negative experience mirrors reports from other customers, according to Business Insider. Indeed, our members ranked it among the higher-rated grocery delivery services, just slightly below Shipt.ĪmazonFresh was among the lower-rated services in our CR rankings of grocery delivery services, mainly due to its membership price. In most situations, Amazon Prime Now is probably a better-and more widely available-choice. headquarters.īased on what we found out, the minor benefits of AmazonFresh's potentially greater selection are usually outweighed by its more-limited delivery options and the monthly service fee. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.We pored over both plans, we asked consumers to rate them in our online grocery delivery services survey, and we conducted a limited experiment in which we used both services to order fresh groceries and non-perishables via two-hour, same-day delivery to an apartment in New York City and a single-family home near CR’s Yonkers, N.Y.
Of the 73% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Amazon Fresh in Germany. In May 2022, about 23% of German online grocery delivery users had heard about Amazon Fresh in the media, on social media, or in advertising over the past three months. What's the buzz around Amazon Fresh in Germany? Set in relation to the 20% usage share of the brand, this means that 85% of their customers show loyalty to the brand. How loyal are the customers of Amazon Fresh?Īround 17% of online grocery delivery users in Germany say they are likely to use Amazon Fresh again. That means, of the 73% who know the brand, 27% use them.
What is the usage share of Amazon Fresh in Germany?Īll in all, 20% of online grocery delivery users in Germany use Amazon Fresh. However, in actuality, among the 73% of German respondents who know Amazon Fresh, 37% of people like the brand. In total, 27% of German online grocery delivery users say they like Amazon Fresh. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at 73% in Germany. How high is the brand awareness of Amazon Fresh in Germany?
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